Quaker simultaneously introduced Diet Frost Rice Puffs and Diet Frosted Wheat Puffs.
The cereals were touted as the "breakfast of losers" in magazine ads. A one cup serving of the Rice cereal contained only 56 calories and the same size serving of the Wheat cereal had 51 calories.Despite these impressively numbers, the Diet Frosted line disappeared shortly after its introduction.
Diet Frost Rice Puffs and Diet Frosted Wheat Puffs were usually advertised in tandem. In one series of ads, the Quaker man was featured saying, "I feel thinner already."
Another ad showed a middle aged man proudly stretching a pair of pants that had become too large for his body.
Diet Frosted Wheat Puffs