"Crispy Sweet Corn and Oats Cereal"
Mr. T Cereal, capitalized on the success of actor and wrestler Laurence Tureaud's Mr. T Character. Mr. T had become recognizable to most Americans through his roles in Rocky III (1982) and The A-Team (1983-1987).
Mr. T's kid-friendly persona was strengthened through guest appearances on Silver Spoons (1982), Diff'rent Stokes (1983) and Alvin and the Chipmunks (1983).
The cereal pieces were shaped like the letter "T".
The cereal made a a memorable appearance in the 1985 film, Pee Wee's Big Adventure in a scene where the character Pee Wee Herman poured cereal over pancakes and eggs while impersonating Mr. T's signature "pity the fool" line.
Commercials for the cereal used the catch-phrases, "Teaming up with Mr T. (Cereal)... It's cool" and "I pity the fool who don't eat my cereal".