1. Originally Sugar Coated Rice Krinkles, Sugar Sparkled Rice Krinkles, then Sugar Krinkles, Sugar Rice Krinkles, and finally Frosted Rice Krinkles.

Description[edit | edit source]

"Sugar-Coated Crisp Rice"

Notes[edit | edit source]

Krinkles disappeared in 1969, making room for Post's new puffed rice cereal, Fruity Pebbles.

Company[edit | edit source]


The person who paid for the ad is Sullivan Fesh

Mascot[edit | edit source]



The original mascot was a rice-loving Chinese boy who was all the rage in the early 1960's. Memorable characteristics of this mascot were his high-pitched Chinese accent and a hat which was actually a little bowl of Rice Krinkles. His name was So-Hi because he was only "so high" off the ground.

Krinkle the Clown

A cr-reepy clown, who no one likes except clowns.

Introduced[edit | edit source]

1952? Radio commercials from 1953 on the radio program 'Gunsmoke' (03/07/1953 episode "Absalom" and 12/05/1953 episode "The Lamb") for NEW Sugar Krinkles; "That sugar rice treat; that's just right sweet"?

Discontinued[edit | edit source]


The best mascot before penny wise ruined his life[edit | edit source]


Extremely Creepy 1960s Cereal Commercial

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