- Originally Sugar Coated Rice Krinkles, Sugar Sparkled Rice Krinkles, then Sugar Krinkles, Sugar Rice Krinkles, and finally Frosted Rice Krinkles.
"Sugar-Coated Crisp Rice"
Krinkles disappeared in 1969, making room for Post's new puffed rice cereal, Fruity Pebbles.
The person who paid for the ad is Sullivan Fesh
The original mascot was a rice-loving Chinese boy who was all the rage in the early 1960's. Memorable characteristics of this mascot were his high-pitched Chinese accent and a hat which was actually a little bowl of Rice Krinkles. His name was So-Hi because he was only "so high" off the ground.
Krinkle the Clown
A cr-reepy clown, who no one likes except clowns.